We researched a range of type fonts to see what we felt would work best, we decided to analyse each one to understand the positives and negatives of each one; this will also contribute to our decision when selecting the final font. To help us with our decision we will be taking a tally from the public to see what the preferred font will be ensuring that it is beneficial to our narrative and genre.
Font 1
Our group discussed this font with a range of negative comments which included; to feminine, contains swirls and to narrow. When asking the public we received comments that expressed it looked like a signature or it looks elegant and classy. We will not be using this font as it does not convey the comedy aspect of our film and would not appropriate for our young target audience.
Font 2
Our group discussed the scratching effect of this font in which we felt it related to the genre horror not comedy. When asking the public, one person thought it was the font used in the opening title sequence Se7en, this concluded this font will not be suitable because it does not enable our narrative to come through, therefore having a negative impact on our sequence.
Font 3
When discussing this font we felt it was to child like and wouldn't appeal to our secondary audience; a member of my group felt it looked like play dough and didn't like the young feel to it. We want the font to appeal to our target audience in which they are young but not that young.
Font 4
This was our favourite font out of the ones previously discussed because we like the idea of it being written by our protagonist; this resembles his importance in the film and enables the audience to understand the comedic and entertaining elements involved in the characters traits. We also feel the font is smooth and accurate without it being to 'thoughtout', this contributes to the comical aspect of our film. A member of the group also felt our target audience could relate and understand the font as it represents handwriting. Overall we really like this font and when asking the audience this font received the most positive feedback and votes on our tally, therefore we will be using it in our opening title sequence.
Deciding on the font colour
We discussed the connotations of colour to ensure that it would give our title sequence a positive feel.
Red: The first colour we discussed was red because we felt it didn't have a direct gender associated with it, therefore appealing to our target audience. But we felt this wouldn't be a suitable font because of the connotations of blood, danger and romance, even though we do have an underlying theme of romance the colour will not represent our narrative or genre.
Blue: The next colour we discussed was blue, prominently associated with a masculine colour we felt it would be appropriate for our main target audience. However, the connotations of blue are depressed and loneliness which would not be suitable for a younger audience although these feelings are expressed when our protagonist loses a family member (his grandmother.)
Black: The final colour we discussed was black as we felt it would reinforce the handwriting font, it would also represent a modern style. The connotations of black consist heavily of negativity but we feel this will not be presented strongly and will be easily overlooked because of the font, props and soundtrack used in which a humorous atmosphere will be felt.
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